Introduction
Alex Hendy, better known as Schooner Scorer, is a name that has been buzzing across the digital space in recent years. With a transition from commodities trading at major financial institutions like BP and J.P. Morgan to becoming a viral figure in the world of content creation, Alex’s journey is nothing short of remarkable. Today, as the founder of Schooner Social Limited and Stride Social, Hendy has not only carved a niche for himself in influencer marketing but also gained widespread popularity for his fun and engaging beer reviews under the alias Schooner Scorer.
This article dives into the life of Alex Hendy, his rise to fame, entrepreneurial ventures, and the impact of his personal brand.
Alex Hendy Early Life and Education
Alex Hendy was born in November 1995 in the United Kingdom. He was raised with a passion for languages and culture, which led him to pursue Spanish at Northumbria University. Known for its strong academic programs, Northumbria laid the foundation for Alex’s career, but not in the way he had initially imagined. After graduating, Hendy took a different path—one that took him into the world of finance.
While studying, Alex cultivated a deep interest in business and economics, which helped him land a job in commodities trading after completing his degree. But his thirst for a more dynamic and creative career led him to move away from the financial world, setting the stage for his content creation journey.
Alex Hendy The Rise of Schooner Scorer
Transition to Content Creation
After gaining experience at some of the most prestigious companies in the financial sector, such as BP and J.P. Morgan, Alex Hendy decided to switch gears. He left behind his lucrative trading job and embraced a creative path that combined his love for social interaction and his knack for entertaining others. In 2023, he launched the Schooner Scorer brand, which rapidly gained traction due to its unique premise.
The concept behind Schooner Scorer was straightforward but distinctive: Alex would visit pubs, sample beers, particularly schooners (which are smaller than pints but pack a punch in flavor), and provide humorous, down-to-earth reviews. These reviews are energetic, often paired with lively commentary on pub culture, and they quickly garnered a loyal following on platforms like Instagram and TikTok.
Brand Philosophy and Content Style
Hendy’s content is not just about reviewing drinks; it’s about creating a community. His focus on the social aspect of beer drinking—experiencing the joy of a pint with friends, exploring the ambiance of local pubs, and sharing authentic moments—resonated with his audience. His content is casual, fun, and inclusive, which makes it relatable to a wide demographic. His trademark arrival on a Lime bike has become an iconic part of his brand, adding a personal touch that connects with his audience even more.
Entrepreneurial Ventures
Schooner Social Limited
While his success as a content creator continues to rise, Alex Hendy hasn’t stopped innovating. He founded Schooner Social Limited, a company that specializes in influencer marketing and brand collaborations. Through this company, Alex helps brands connect with influencers, creating marketing strategies that are both authentic and impactful. Schooner Social has helped many brands tap into new markets by using influencers to communicate their messages in a relatable way.
Stride Social
In addition to Schooner Social, Hendy co-founded Stride Social, another influencer marketing agency focused on user-generated content (UGC). Stride Social works with brands to build campaigns that leverage authentic content from real consumers, rather than traditional advertising. This approach has been especially successful in the influencer-driven marketing landscape, where audiences are increasingly drawn to genuine, relatable content over polished advertisements.
Stride Social’s work spans a variety of industries, and its success is directly linked to Hendy’s deep understanding of both the influencer space and the importance of user-generated content.
Alex Hendy Personal Life and Interests
A Man of Many Passions
Although Alex Hendy is best known for his beer reviews and entrepreneurial ventures, his interests span beyond social media. A keen advocate for fitness, Hendy maintains a healthy lifestyle, which includes regular exercise and even completing marathons. His commitment to health not only fuels his personal well-being but also aligns with his public persona of balance—having fun while staying fit.
Hendy is also known for his love of sports, particularly padel, a fast-growing sport in the UK. His social media often features his participation in this sport, where he even had the chance to play with actor Tom Holland.
Alex Hendy Net Worth and Recognition
As of 2025, Alex Hendy’s net worth is estimated to be in the range of £500,000 to £1 million. This wealth comes from a combination of sponsored content, brand collaborations, and his entrepreneurial ventures with Schooner Social and Stride Social. His net worth continues to grow as his brands gain more visibility, and his content continues to be a hit with fans and followers.
In addition to his social media influence, Hendy has gained recognition for his innovative approach to influencer marketing and his ability to build successful brands from the ground up. His impact in the digital space is undeniable, and his journey from finance to content creation has inspired many aspiring entrepreneurs.
Conclusion
Alex Hendy’s story is a prime example of how the digital landscape has opened up new avenues for entrepreneurs. What started as a fun and quirky beer review brand has blossomed into a multi-faceted business with an ever-growing impact. Hendy’s ability to balance humor, authenticity, and entrepreneurial drive has made him a standout figure in the influencer marketing world.
From his beginnings as a commodities trader to his current status as the Schooner Scorer, Alex Hendy has proven that following your passions and staying true to yourself can lead to immense success. Whether through his Schooner Social or his influencer-driven businesses, Hendy has redefined what it means to be a modern-day entrepreneur in the digital age.
FAQs About Alex Hendy
Q: What is Alex Hendy’s current job?
A: Alex Hendy is the CEO of Schooner Social Limited and co-founder of Stride Social, both of which focus on influencer marketing and brand collaborations.
Q: What is Schooner Scorer?
A: Schooner Scorer is Alex Hendy’s personal brand, where he reviews beers, particularly schooners, in pubs and provides humorous, engaging commentary on the experience.
Q: How old is Alex Hendy?
A: Alex Hendy was born in November 1995, making him 29 years old in 2025.
Q: Where did Alex Hendy go to school?
A: Alex Hendy studied Spanish at Northumbria University in the UK.
Q: What is Alex Hendy’s net worth?
A: As of 2025, Alex Hendy’s estimated net worth is between £500,000 and £1 million.
Q: What companies has Alex Hendy founded?
A: Alex Hendy is the founder of Schooner Social Limited and co-founder of Stride Social, both in the influencer marketing space.
Q: What is the philosophy behind Schooner Scorer?
A: Schooner Scorer focuses on the social experience of drinking beer in pubs, emphasizing fun, authenticity, and community. Hendy’s reviews often highlight the atmosphere and enjoyment of the company over the drink itself.
Q: How did Alex Hendy transition from finance to content creation?
A: Alex Hendy transitioned from his career in commodities trading at BP and J.P. Morgan by following his passion for social media and creating content that resonated with a wide audience.