Maxine Dwyer is a well-known figure in the UK, celebrated for her expertise in extreme cleaning and her role as a TV personality on the popular BBC show Clean It, Fix It. Maxine has successfully transitioned from running a cleaning business to becoming a media personality, offering practical cleaning tips, business advice, and home improvement strategies. Known for her no-nonsense approach and empathetic demeanor, Maxine has helped many homeowners restore their living spaces and gain control over their environment.
This article will explore Maxine Dwyer’s early life, career, family, and personal details, alongside her rise to fame in the cleaning industry and television.
Maxine Dwyer Early Life and Background
Maxine Dwyer was born in September 1965, making her approximately 60 years old as of 2025. Although Maxine keeps many aspects of her personal life private, it is known that she hails from the United Kingdom. Details about her childhood, hometown, and family background are not widely available in public records, as she has kept these aspects of her life private. However, it is known that her early interest in cleaning and organizing led her to start a career in the cleaning industry.
Maxine’s career path in cleaning and business was likely influenced by her hands-on experiences, and over time, she established herself as a successful entrepreneur. The skills and expertise she gained working in various cleaning roles were instrumental in launching her own business, Cachet Cleaning & Environmental Services Ltd.
Maxine Dwyer Career and Professional Achievements
Maxine Dwyer’s career can be divided into two major phases: her entrepreneurial journey and her transition into television.
Cachet Cleaning & Environmental Services Ltd
Maxine is the director and owner of Cachet Cleaning & Environmental Services Ltd, which she founded in 2014. The company specializes in domestic and commercial cleaning, as well as providing extreme cleaning services for properties in need of deep cleaning, often due to hoarding, neglect, or environmental damage. The company’s services extend to biohazard cleaning, which includes tasks such as cleaning properties contaminated with harmful substances.
Her business has earned a strong reputation for transforming homes and commercial spaces that have been neglected or are in a state of disrepair. Maxine’s business thrives on its ability to handle difficult and sensitive cleaning tasks that many other cleaning companies avoid.
Clean It, Fix It – BBC Show
Maxine’s popularity soared when she became a cleaning expert on the BBC show Clean It, Fix It, which focuses on home improvement and cleaning transformations. In this role, Maxine and her co-presenters, including Tommy Walsh, help homeowners tackle extreme cleaning projects that involve clutter, dirt, and chaos. The show highlights Maxine’s skills in deep cleaning, organization, and restoring functionality to homes that are in desperate need of attention.
Her empathetic and practical approach to cleaning, along with her no-nonsense attitude, made her a fan favorite. The show’s success helped cement her status as a leading expert in the field of extreme cleaning, and her personal brand grew as a result.
Cleaning Tips and Techniques
Maxine Dwyer has become known for sharing cleaning tips and hacks on her social media and through various media outlets. Her advice is practical and accessible, often focusing on natural cleaning products and time-saving techniques. Some of her most popular tips include:
- Mould Removal: Using vinegar and baking soda to remove mould from surfaces.
- Shower Screen Cleaning: Applying a baking soda paste to clean soap scum and limescale.
- Oven Cleaning: Using a dishwasher tablet to clean the inside of your washing machine.
- General Organization: Focusing on decluttering first before tackling the deep cleaning.
Maxine emphasizes the importance of regular maintenance to keep spaces clean and organized, and she encourages homeowners to take small steps toward creating a more functional and tidy living space.
Maxine Dwyer Personal Life: Family, Spouse, and Children
Maxine Dwyer keeps her personal life relatively private, but some details are available through public profiles and interviews.
Age and Family
Maxine was born in September 1965, which makes her 60 years old in 2025. While much of her early family background is not widely publicized, it is known that she has a daughter named Jasmine, who is involved in her cleaning business. Their mother-daughter relationship appears to be strong, with Jasmine playing an integral role in the business operations and Maxine’s professional journey.
There is little information about Maxine’s spouse or partner. While some sources mention her family in passing, no verified details are available regarding her marital status or whether she has other children.
Net Worth
Maxine Dwyer net worth is not publicly disclosed in any official documents, but various estimates suggest her net worth is between £500,000 and £1 million. This figure is based on her cleaning business, Cachet Cleaning & Environmental Services Ltd, as well as her media career, including her role on Clean It, Fix It. The success of her cleaning company and television appearances likely contribute to her financial standing.
Since her cleaning services business has grown significantly and her television career continues to thrive, Maxine’s net worth could increase as her brand gains more recognition.
Maxine Dwyer Cleaning Philosophy
Maxine Dwyer’s approach to cleaning goes beyond just removing dirt. She believes in the emotional and psychological benefits of a clean home and often shares how cleaning and organizing can help people regain a sense of control in their lives. Her philosophy emphasizes deep cleaning as a tool for reclaiming spaces, improving mental clarity, and fostering a sense of well-being.
On Clean It, Fix It, Maxine demonstrates how powerful a clean and organized home can be in transforming lives. She believes that cleaning is not just about making a home look better, but also about making it a functional, livable space that enhances the well-being of the people who live there.
Social Media and Public Profile
Maxine Dwyer has a strong social media presence, where she shares cleaning tips, personal updates, and insights into her professional life. Her Instagram handle is @weather_kate, where she posts pictures and videos of her cleaning transformations, as well as her love for outdoor swimming and nature. Maxine’s social media allows her to engage with her growing fanbase and share her passion for cleaning with a broader audience.
Her Twitter handle (@Kate_Kinsella) is another platform where she shares updates on her work and interacts with her followers. Maxine also regularly shares her cleaning tips and tricks, which have made her a trusted source for cleaning advice.
Conclusion
Maxine Dwyer is a 60-year-old cleaning expert and entrepreneur who has made a name for herself through her cleaning business, Cachet Cleaning & Environmental Services Ltd, and her role on the BBC show Clean It, Fix It. She has built a successful career by combining her passion for cleaning with her media presence, becoming a beloved figure for homeowners looking for practical tips and inspiration.
While she keeps her personal life private, it is clear that her family plays an important role in her career, particularly her daughter Jasmine, who is involved in the cleaning business. Maxine’s net worth is estimated to be between £500,000 and £1 million, a reflection of her business and media success.
Maxine Dwyer’s work, both on television and in her business, showcases the power of cleaning as a tool for transformation—not only for homes but for the lives of those who inhabit them. With her expertise and relatable personality, Maxine continues to inspire others to take control of their spaces and make cleaning a powerful part of their lives.