While her sister, Emily Atack, may be a household name, Martha Atack has quietly carved out an impressive career in the entertainment industry one that is equally impactful but operates behind the scenes. As the Head of Unscripted & Entertainment at the prestigious Curtis Brown Group, Martha has become a key figure in the world of talent management, unscripted television, and entertainment content.
This article takes a closer look at Martha’s life, from her early years and career path to her current leadership role. We also explore her family background, personal life, and what sets her apart in the world of entertainment.
Martha Atack Early Life: A Family Immersed in Entertainment
Martha Atack was born on August 16, 1991, into a family with a strong presence in the entertainment world. Her mother, Kate Robbins, is a renowned English actress, singer, and voice artist, known for her roles in television and theater. Martha’s father, Keith Atack, is a former musician, best known for his time in the 1970s pop group Child.
Growing up in such a creative and influential family environment undoubtedly had a profound impact on Martha’s future career choices. From an early age, she was exposed to the world of television, music, and performance, which laid the groundwork for her eventual transition into the entertainment business. Despite her family’s strong ties to the public eye, Martha chose to step behind the camera, opting for a career in talent representation and entertainment leadership.
Martha has two siblings:
- Emily Atack, her older sister, is a well-known actress, comedian, and television personality. Emily gained fame for her role in the British sitcom The Inbetweeners and has since hosted numerous television shows, including The Emily Atack Show.
- George Atack, her younger brother, is involved in music and TV research.
This creative family dynamic shaped Martha’s understanding of the industry, providing her with unique insights into both the public-facing and behind-the-scenes roles in entertainment.
Martha Atack Education and Early Career
Martha’s early career was rooted in education and experiences related to public relations and talent management. Although specific details of her schooling are not widely documented, it is known that she pursued studies in Public Relations and talent management, which laid the foundation for her career in the entertainment industry.
Before fully immersing herself in talent management, Martha took on minor acting roles in popular British television series like Casualty and Doctors. However, her focus soon shifted toward a career behind the scenes in talent representation. Martha’s experience in PR and working with talent agencies equipped her with the skills needed to transition into more senior roles in the entertainment industry.
Rising Through the Ranks: Talent Management to Executive Leadership
Martha’s career in the entertainment industry truly began to take off when she joined several talent management agencies, including InterTalent Rights Group and YMU Group. Here, she worked as a talent agent, representing actors, performers, and other entertainment professionals. Her responsibilities included negotiating deals, managing clients’ schedules, and navigating the complex entertainment industry on behalf of her clients.
Her early experiences in the talent management space gave her the expertise to understand both the creative and business aspects of the industry. It wasn’t long before Martha’s hard work and industry knowledge propelled her into a leadership role.
In 2024, Martha Atack was appointed Head of Unscripted & Entertainment at Curtis Brown, one of the UK’s leading talent agencies. In this position, she oversees the unscripted entertainment division, representing talent in reality TV, documentary production, and other unscripted content. This division has seen significant growth in recent years, driven by the rising demand for reality TV and non-scripted formats on global streaming platforms like Netflix, Amazon Prime Video, and Hulu.
As the head of this division, Martha is responsible for managing clients, negotiating deals, and packaging shows in the rapidly evolving world of unscripted content. She is also involved in the development of new content ideas and is at the forefront of casting and producing high-profile unscripted television shows.
Martha Atack Family Life: A Close-Knit Family Behind the Scenes
Martha’s family has always played an important role in her life. Despite being less publicly visible than her sister Emily, Martha has shared that her family’s support has been integral to her success. She married Mark Durham in July 2021, after becoming engaged in 2019 during a trip to Ibiza. While the details of their personal life are kept relatively private, Martha and Mark have enjoyed a life of quiet stability away from the public eye.
Martha’s sister, Emily Atack, has made a name for herself as an actress and comedian, with notable roles in The Inbetweeners and I’m A Celebrity… Get Me Out Of Here! Emily is a regular in the British entertainment press, with her comedic style and bubbly personality making her a fan favorite. Martha, on the other hand, has maintained a more reserved presence, focusing her energy on her professional work rather than personal fame.
In addition to Emily, Martha has a younger brother, George Atack, who works in the music and TV industry. The Atack family is known for being close-knit, with Martha frequently expressing her admiration for her siblings and their shared experiences growing up in the entertainment industry.
Martha Atack Role at Curtis Brown
As the Head of Unscripted & Entertainment at Curtis Brown, Martha plays a pivotal role in shaping the future of unscripted television. The demand for reality TV, docuseries, and other unscripted formats has skyrocketed in recent years, and Martha is at the heart of this shift. Under her leadership, Curtis Brown’s unscripted division has grown its portfolio, representing some of the most sought-after talent in the industry.
Her role involves not only managing talent but also working closely with producers, writers, and showrunners to develop new formats and bring fresh ideas to the screen. She is responsible for securing high-profile deals and ensuring that her clients are well-positioned to take advantage of the ever-changing landscape of unscripted television.
Martha’s leadership style is often described as collaborative and forward-thinking. She is known for her ability to identify emerging trends in the entertainment industry and for her commitment to helping her clients grow their careers in an increasingly competitive marketplace.
Martha Atack Net Worth, Age, and Future Prospects
As of 2025, Martha Atack is approximately 34 years old (born August 16, 1991). While her net worth is not publicly disclosed, her position at Curtis Brown and her successful career in talent management suggest a healthy financial standing. Senior executives in the entertainment industry, particularly those overseeing high-profile divisions like unscripted entertainment, typically earn competitive salaries, with bonuses tied to the success of their clients and projects.
Martha’s future in the entertainment industry looks promising. As the demand for unscripted content continues to rise, her role in shaping the careers of talented individuals and developing groundbreaking shows will only become more significant. With her strong industry relationships and leadership skills, Martha is poised to play an even more prominent role in the entertainment world in the coming years.
Conclusion
While Martha Atack may not seek the same public attention as her sister Emily, her contributions to the entertainment industry are just as impactful. As the Head of Unscripted & Entertainment at Curtis Brown, Martha has helped shape the careers of countless talented individuals while leading the agency’s efforts in the rapidly growing unscripted television sector.
Her ability to navigate the complex world of talent representation and content creation has made her an influential figure behind the scenes. With a strong family foundation, a successful career, and a bright future ahead, Martha Atack is a testament to the power of hard work, dedication, and leadership in the entertainment industry.