Oliver Norris is a British entrepreneur and former kart racer, best known as the older brother of Formula 1 driver Lando Norris. While Lando has gained international fame for his career in motorsport, particularly with McLaren, Oliver has carved his own path in the world of motorsports through entrepreneurship and innovation.
Early Life and Family Background
Oliver was born in Bristol, England, and is the eldest child in the Norris family. He grew up alongside his younger brother Lando and two younger sisters, Flo and Cisca Junior. The Norris family has always been supportive of their children’s passions, especially motorsport, with Lando and Oliver both showing a keen interest in racing from an early age. While Lando pursued a career in competitive racing, Oliver initially shared the same aspirations but transitioned into a different direction later in life.
Growing up in Somerset, the Norris brothers were close, often competing together in various karting events during their youth. This competitive environment helped shape both of their careers, with Oliver playing a significant role in guiding Lando during their early racing days.
Karting Career
Oliver Norris was an active kart racer during his teenage years, competing in several national and international karting events. His time in karting provided him with crucial experience in motorsports, including racing techniques, strategy, and vehicle handling. He competed in various youth competitions, and although he didn’t progress to professional single‑seater racing like his younger brother Lando, Oliver’s karting background played a significant role in shaping his understanding of the sport.
His time as a competitive kart racer allowed him to gain a solid foundation in the motorsport world, which would eventually influence his career after he transitioned out of racing.
Oliver Norris Entrepreneurship: Cool Performance
After stepping away from competitive karting in the mid‑2010s, Oliver shifted his focus to entrepreneurship, specifically in the field of motorsport technology. In 2014, he co‑founded Cool Performance, a company that designs and manufactures high‑quality racing simulators used by professional racers and teams.
The mission of Cool Performance is to provide professional‑grade racing simulators that simulate real‑world driving experiences. These simulators are used for training, testing, and improving driving skills without the need for physical track time. Cool Performance’s systems are highly regarded for their precision and ability to mimic the dynamics of a real race car, offering users an opportunity to practice and refine their techniques from the comfort of their own homes or training facilities.
The company has grown steadily and has become a leading provider of racing simulators in the motorsport community, with many professional drivers relying on these tools for preparation ahead of races.
Oliver Norris Personal Life and Family
Oliver Norris has always remained relatively private when it comes to his personal life, but he is known to be very close to his family, especially his younger brother, Lando. The Norris family has always been supportive of both brothers’ careers, with their parents — Adam Norris, a successful entrepreneur, and Cisca Wauman Norris — providing the resources and guidance to help Oliver and Lando pursue their ambitions.
In addition to his role as a business owner, Oliver is a family man. He is married to Savannah Norris, and they have a daughter named Mila. He often shares personal moments and glimpses of his family life on social media, where he balances showcasing his professional success with more personal moments.
Oliver Norris Relationship with Lando Norris
While Oliver and Lando have different careers, their bond as brothers remains strong. They both started their racing careers together, and Oliver has often spoken about how he supported Lando during his karting years. Even after Lando’s rapid rise to prominence in Formula 1, Oliver continues to play an important role in his brother’s life.
Though Oliver did not pursue a career in F1, his experience in motorsports and knowledge of racing dynamics make him a valuable resource for Lando, offering insights and advice when needed. The Norris brothers’ shared history in karting and motorsports has solidified their close relationship, despite taking different paths within the racing world.
Oliver Norris Net Worth and Career Today
While Oliver Norris is not as publicly known as his Formula 1 brother, his entrepreneurial efforts have made him financially successful in his own right. His company, Cool Performance, has brought in significant revenue through its high‑end racing simulators. As of 2025, his estimated net worth is around £2 million, a testament to his business acumen and success in the motorsport technology sector.
While Lando’s career in Formula 1 continues to soar, Oliver remains dedicated to Cool Performance, continually pushing the boundaries of racing simulation technology.
Oliver Norris: Legacy in Motorsports
Though Oliver Norris may not be a household name like his brother Lando, his legacy in motorsports is significant. He is known for his early contributions to karting, his entrepreneurial success with Cool Performance, and his ongoing support of the motorsport community. His work in racing simulation has given him a prominent role in the modern landscape of motorsports training, offering drivers and enthusiasts a unique opportunity to train in an incredibly realistic virtual environment.
Oliver’s influence on his younger brother’s career, paired with his professional achievements in motorsport technology, makes him a respected figure in the industry. His career trajectory shows that there are many ways to contribute to motorsports beyond the racetrack.
Conclusion
Oliver Norris has built a successful career in motorsport technology while staying out of the public spotlight compared to his famous brother, Lando Norris. Through his work with Cool Performance, he has become a leading figure in the world of racing simulators, providing professional drivers with innovative tools for training. Though his own racing career was not as high‑profile, Oliver’s contributions to the motorsport world have made a significant impact. He continues to support his family, particularly his brother Lando, as they both rise in the world of racing and entrepreneurship.