Introduction
Sam Rason is a British tech entrepreneur, model, and social media influencer who gained significant attention through his relationship with Amy Hart, a former contestant from the reality TV show Love Island (UK). Known for his entrepreneurial ventures and his presence on social media, Sam has cultivated a growing fanbase that connects with his authenticity, work ethic, and down-to-earth personality. With a diverse range of career paths, from running businesses to modelling and engaging with fans on Instagram, Sam has carved out a unique place for himself in the UK media landscape.
Early Life and Background
Born on December 31, 1987, Sam Rason grew up in England and quickly developed a keen interest in business from an early age. While details about his childhood remain relatively private, it is clear that Sam’s career was influenced by his entrepreneurial drive and his desire to break away from traditional paths. Educated in International Business, Sam honed his skills in navigating global markets, learning about cross-cultural commerce and consumer behaviour, which would later prove invaluable in his ventures.
His early exposure to the business world was likely shaped by his family and personal interests in building and scaling operations. He also spent time working with a variety of brands and companies that would later give him the practical experience needed to venture into business and digital marketing.
Sam Rason Business Ventures: From Tech to Branding
One of the most significant aspects of Sam Rason career is his work as a tech entrepreneur. With a focus on digital platforms and customer engagement, Sam founded Viva City, a company designed to help businesses leverage technology to improve customer experience and create more direct channels with international markets, particularly in China. His ability to merge technology with business strategy has placed him in the forefront of innovative marketing techniques.
Sam Rason experience as a WeChat Mini Program Expert further bolstered his credibility in the field, working with companies looking to connect with Chinese consumers. This unique niche allowed him to cater to an emerging demand for more localized marketing solutions, especially within the digital landscape.
Sam Rason Modelling Career
Alongside his business career, Sam also pursued a modelling career, where he caught attention for his striking looks and charismatic presence. He gained wider recognition in 2016 after appearing in an Aldi advert that captured his confident, approachable nature. This commercial brought Sam into the limelight and played a role in propelling his career as a public figure. His modelling work has been featured in various fashion and lifestyle campaigns, blending his business savvy with a flair for visual appeal.
Social Media Influence
Sam Rason presence on social media platforms like Instagram has allowed him to build a direct connection with his followers. Known for sharing lifestyle content, business insights, and family moments, Sam’s online persona is a mix of professional and personal posts that highlight his authenticity. His growing Instagram following — now in the tens of thousands — has made him a key player in the digital influencer space.
Through Instagram, Sam Rason shares moments from his daily life, from his business activities to personal updates with his partner, Amy Hart, and their growing family. His ability to blend his personal and professional life on social media has helped him connect with a wide range of audiences, from aspiring entrepreneurs to reality TV fans.
Sam Rason Relationship with Amy Hart
Sam Rason relationship with Amy Hart is a major part of his public life. The couple first went public in August 2021, after Amy, a former contestant on Love Island (UK), shared their pictures on social media. Amy’s appearance on the reality show catapulted her into the spotlight, and Sam quickly became a fixture by her side, supporting her through her media ventures and public life.
Their relationship has since become a focal point for both Sam Rason and Amy’s fans. Together, they share intimate moments on their social media accounts, documenting milestones like the birth of their son, Stanley, in 2023. The couple’s journey has been embraced by fans who appreciate their openness about parenthood, challenges, and their growing family.
In 2025, the pair took the next step in their relationship with an engagement in a romantic setting, followed by a wedding in Spain in 2026. This marked another chapter in their relationship that many fans had eagerly anticipated. The couple’s dynamic shows a strong partnership built on mutual respect, love, and a shared vision for their personal and professional lives.
Family and Personal Life
At the heart of Sam Rason life is his family. In 2023, he and Amy welcomed their first child, Stanley Samuel Giles Rason. Their son has already appeared in many of Sam’s social media posts, and Sam frequently shares photos of their family life. It’s clear that, despite his public profile, Sam values his role as a father and husband above all else.
Their journey into parenthood was widely celebrated, and fans were quick to share in their joy as they navigated the challenges of family life. With Amy by his side, Sam Rason has embraced fatherhood with warmth and authenticity, often sharing candid moments of parenting, which resonate with many of his followers.
Controversies and Public Scrutiny
While Sam Rason public life has generally been positive, there have been moments of scrutiny. Most notably, when he first entered the media spotlight alongside Amy, there were inevitable public criticisms about their relationship and the dynamics of being a celebrity couple. Some fans of Love Island expressed doubt over whether Sam was the right match for Amy, given their different public profiles.
Despite these criticisms, Sam Rason and Amy’s relationship has remained largely positive and continues to thrive. They both share a commitment to staying grounded and ensuring their lives off-screen reflect the authenticity they present to the public.
Net Worth and Future Plans
As of 2025, Sam Rason net worth is estimated to be in the mid-six-figures range, thanks to his work in business, modelling, and social media influence. His role as an entrepreneur has helped him amass wealth, and his influence on social media continues to provide business opportunities, brand partnerships, and media engagements.
Looking ahead, Sam seems focused on continuing to grow his business ventures, particularly in digital marketing and entrepreneurship, while also expanding his personal brand through modelling, family content, and potential future media projects.
Conclusion
Sam Rason story is one of versatility and determination. From humble beginnings in business to becoming a well-known public personality, Sam has cultivated a career that spans tech entrepreneurship, modelling, and social media influence. His relationship with Amy Hart has only added to his public presence, giving him a platform to connect with fans in a meaningful way.
As Sam continues to build his business empire and expand his social media reach, it’s clear that his journey is just beginning. Whether he’s in front of the camera or behind a desk running a business, Sam Rason’s story is one of ambition, authenticity, and an unwavering commitment to both his professional and personal life.